Numagoo

Author: numagoo

  • 3 Excellent Reasons for Bidding on Your Own Brand Terms

    3 Excellent Reasons for Bidding on Your Own Brand Terms

    If your online marketing is lacking at the moment and you’re looking for that little secret you can pull out of the bag when performance drops, bidding on your own brand terms may just actually help you.

    Perhaps you’re worried that paid ads will hinder your organic search results, or that you can’t really justify spending money on selected brand keywords when you already have a natural flow of traffic, but could bid on your own brand terms increase that? There’s really only one way to find out, but so far, most people who have tried it have reported significant increases in overall performance, which can only be a good thing.

    Here are the top 3 reasons you should be bidding on your own brand terms:

    Your competitors may be stealing your traffic

    If you search for your company name or something related to your company in Google, what comes up first? Is it your company? Is it a page on your company website? If not, and you find a different company is above you in the SERP’s or listed in the AdWord ads, chances are they’re already bidding on your brand and are currently winning. They’ll probably be stealing a large amount of your traffic because most people will click on the top search result that comes up in Google.

    Brand terms specific to you will be easy on your wallet

    It may sound silly, but it might be an idea to bid on and secure those cheap keywords that have a high search volume that are specific to you. You could bid on your own company name or specific products relating to your company. If you can secure these keywords and bid the highest for them, you’re sure to be at the top of that Google results page and the first click available to those who have searched that keyword.

    You could be dominating the SERP’s with your own brand terms

    Wouldn’t it be great if instead of one link to your site on a Search Results page, there were many? Bidding on your own brand terms could achieve that. After all, having your site listed in Organic, Paid and Local results can take up more real estate and make your brand more visible than your competition. Bidding on and securing as many keywords as possible that relate to your site and brand could convert directly into clicks, sales or unique visitors which, in turn, will only help your site reputation both with searchers and Google.

    If you want to be a strong competitor in your field, and stop rivals from stealing your thunder, you need to rank as high as possible when someone searches for your company or anything related to your company for that matter. Beating off your competitors may not be as difficult or costly as you might think.

    Contact Numagoo today for more information on how you can take exclusive possession of your own brand terms and for other digital marketing solutions.

     

  • How to Increase Conversions with Google Remarketing

    How to Increase Conversions with Google Remarketing

    At Numagoo, our web design services are just part of what we do. Once we have built your website we want it to succeed for your business. The whole point of having a business website, or a website that is a business, is to convert visitors/surfers/browsers into paying customers! That is why we are all doing it…but the incredible (and disheartening) fact is up to around 98% of those who come to have a look at our websites are leaving empty handed – in other words, we are not securing conversions from these visitors. That’s the bad news! But now, thanks to Google Remarketing, we can do something about this. And this is really quite astonishing not to mention exciting…and clever!

    Why?

    Well, in a nutshell, the Google Remarketing system actually does something pretty awesome – it makes a note of every single visitor who was initially enticed onto your website but then left without going as far as to buy your product or service.

    But more extraordinary than that, this programme then tracks where that non-converted visitor goes next. In other words, it’s a bit like a chaperone, following visitors who come and go to see where they go next on their shopping expeditions.

    Some might call it stalking – but the thing is Google is already doing the logging of visitors bit; it’s this new dimension of following the vacating visitor to their new website destination that is the latest development to the Google toolbox.

    However, that is not the best bit. That comes after Google has followed the wandering visitor to this other website. Once that visitor has clicked and begun browsing this new domain – up pops another one of YOUR adverts as a reminder of where they have just come from!

    As we said – Google Remarketing is clever!

    The idea behind this evolves from a fact well known in the advertising world that customers react more favourably if they are subjected to seeing the same advertisement repeatedly. Thus Google helps follow this advertising principle on your behalf, increasing the chances of the once interested visitor returning to your website.

    The advantage of using Remarketing is that it gives you better value for money with your advertising in its ability to tag along with visitors, reminding them of where they once were via your advert.  It gives your advert a better chance of succeeding, which after all is the name of the game.

    Recent statistics have shown that this tactic really works, with some companies reporting an increase in conversions of up to 25%.  You also get the added benefit of choosing which adverts you want to be let loose on certain visitors when they arrive at a new website and a range of other options.

    So, if you are frequently disheartened by the rate your visitors seem to be coming and going without as much as a nod towards your basket, let alone a trip to your checkout, it might be time to consider the range and power of Google Remarketing.

    Need help? Call a Numagoo on 0161 639 0225 or contact us here.

  • The Value of the Click to Call Button

    The Value of the Click to Call Button

    Even with advancements in technology such as apps on your smartphone to find the best place to eat, drink or shop, it is still better to speak with a live person who can answer your questions in real time. Live phone calls are still the most used channel for researching and purchasing, with tons of mobile searchers telling us that they tap or click a call a number directly from search results in order to connect with a business. As a crucial part of today’s business market, it is very important to understand when, how and why consumers use the simple click to call button feature that we have come to know and love.

    Customers rely on calls for research and transactions

    Click to call is important to customers and clientele across all business platforms. For example, whether you are looking for travel agents, restaurants, auto services, shopping malls or a place to buy a new phone, click to call is an extremely important feature for people who are trying to locate information and/or make a purchase. Customers rely on calls for research and transactions. Calls commencing from the search results page are extremely valuable for businesses of all types. Research suggests that most of the calls produced by mobile search ads are not hasty informational calls, but instead are more functional research or business calls.

    Improve the efficiency of advertising with a click to call button

    Adding click to call can also improve the efficiency of an ad, whether it is due to clients feeling more positive about your business or because of the superior size of the ad due to the added call button. On average, advertisers who use AdWords that carry the click to call button see an increase in click rates of their ads. The call button also helps to influence brand perception. The power to call a business directly from the search results not only makes the consumer feel more in control, but also helps to encourage a purchase. It is also an important factor in the opinion of a brand or business.

    Furthermore, brands and businesses should calculate and give value to the calls brought on by their advertising. Using AdWords, businesses can now gauge calls as conversions allowing them to assign worth and importance to calls that their ads drive.

    If you are not using click to call in your online advertising you will be losing significant business because you can be sure that more savvy competitors will be.   With over 40 million calls generated by Google ads each month can you afford not to include a click to call button in your online marketing campaigns?

    Speak to a Numagoo online marketing advisor today!

  • Interesting Facts about Purchasing from Mobile Phones

    Interesting Facts about Purchasing from Mobile Phones

    As a Manchester based Web Design Agency we like to keep our clients up to date on the latest digital marketing trends and we think this information is particularly useful for businesses that are considering a new responsive or mobile friendly website for e-commerce.

    In a recent survey commissioned by Google and conducted by Nielsen, some interesting facts emerged about the mobile shopping path that consumers take when using their smartphones. 950 smartphone users participated in the survey and Google monitored their behaviour throughout the shopping process encompassing purchases of electronics, food and cooking, automotive, travel, health and nutrition, apparel and beauty, finance, home and garden and also from restaurants.

    The results revealed:

    Research on mobile – Consumers spent more than 15 hours each week in research of mobile sites and applications. They visited websites an average of 6 times during the purchasing process.

    Search – 48 percent of consumers began their research for mobile shopping utilising search engines, a lot more than those who used branded apps or websites.

    Location matters – 69 percent of mobile shoppers chose businesses that were within 5 miles of their own location.

    Rapid purchase is important: 55 percent of consumers wanted to buy within an hour and 83 percent within 24 hours.

    Mobile influences the channels used for purchases – Of consumers who purchased after conducting research on their smartphones, 82 percent made their purchase in-store, 45 percent purchased online from a desktop or tablet and 17 percent bought from their mobile.

    Sales of smartphones double year on year and there is no doubt that mobile-savvy shoppers are here to stay and purchasing from mobile phones will be an everyday occurrence.

    How businesses can use these mobile shopping survey results

    You can use these survey results to reach mobile consumers and increase purchasing from mobile phones in the following ways:

    Ensure your website design is responsive

    Today’s discerning online shoppers expect mobile friendly websites to be available to them.  Initially, you will need to analyse how your customers interact with your site at the moment, which pages they are visiting and what they are searching for.  With this information, you can define and create the type of responsive website you need to meet your customers’ requirements.

    Tailor your search ads for mobile shoppers

    Since search is the normal starting point for mobile shoppers in conducting research about their prospective purchases, mobile advertisements are a must if you want to be found in this growing marketplace.   

    Use location extensions so your customers can find you

    Potential customers can immediately work out your location in relation to their own and get directions as to how to find your shop or office if you use location extensions e.g. placing your business address in your advertisements.

    Create faster checkouts

    Display up to date stock inventory with local product listing ads (PLAs), enable click to call and build rapid, flawless mobile checkout experiences so that your customers can find what they want and buy quickly.

    Measure conversions across channels with cross-device conversion tracking

    Customers buy using a variety of different channels, commonly beginning with research and then purchasing from mobile phones, in store or from their desktops.  You can better understand how mobile advertisements increase purchases by using the data you obtain through measuring conversions across channels with cross-device conversion tracking that begin with mobile research.

    For more information on responsive web design and mobile friendly websites contact Numagoo here.

  • Three Ways to Connect with Potential Clients via Twitter

    Three Ways to Connect with Potential Clients via Twitter

    The world of Social Media can be a scary one. Companies worry about the vulnerability of being on the world wide web. However, these days if you don’t take control of your own image on social media others will do it for you. Twitter is an ideal platform for crafting your online personality and establishing relationships potential clients.  Here are three ways to get your content in front of your targeted audience via Twitter.

    Likes, re-tweets and favourites.

    To be done sparingly, you don’t want to look like spam or be overwhelming. Its a good way to make your target contact aware of your presence.

    BusinessHours.

    These are great for connecting with other businesses and getting your message out there. We recommend being involved in one or two a week. Quite simply selling your service or product.

    Communicate.

    Whenever someone follows you always reply thanking them. Shows you have an active account and not just a bogus business account. Create interesting content, show you are online to create a buzz around your business, not just to generate sales.

    Interested in connecting to potential clients via Twitter, but don’t think you have the time or skills to master it? We can help! Numagoo implements and maintains a variety of businesses social media platforms. For more information complete this contact form and we will get back to you!

  • Why online negativity isn’t to be feared.

    Why online negativity isn’t to be feared.

    The thought of online reviews can scare the biggest of companies. The internet has given the consumer the power to easily review a business. The threat of negative reviews has meant many companies have opted out of social media and maintaining a strong online presence. Yet in reality if a business is not online, customers will always still review it. It is much more professional and beneficial to the business to have an established online personality. Negative reviews are just part of the consumer to company relationship. Believe it or not they’re actually essential to having a good relationship with your customer. We’ve put together reasons to proove bad reviews are that bad;

    •  Negative online reviews make you look more authentic. When consumers can only find five star reviews it rises suspicion that no company can be that flawless. By responding accordingly the reviews help build your credibility.
    • You can showcase your customer service for the whole internet audience to read. When other potential customers read your response, they’ll see you listen and try to solve problems with dissatisfied customers. Ignoring complaints makes you look rude and not interested in customer satification.
    • There has to be some truth in ‘all press is good press’. Businesses with more reviews (regardless of being negative or not) get more clicks than products with fewer or no reviews.

    So, next time you get a bad product review don’t panic. Take it as an opportunity to reflect on your business and showcase your customer service. At Numagoo we offer a service to take care of business reviews. We alert you when there has been a negative review and can respond on your behalf.

  • #Use #hashtags #wisely.

    #Use #hashtags #wisely.

    The over use of hashtags can be very irritating. We have all seen the dreaded posts where every single word is preceded by a hashtag. These instantly look spammy and make people think that the user is not focused or professional about their business presence in the digital world. Whilst the never ending hashtags might have some success, it looks horrible and can be a real turn off for followers and potential customers. Therefore, the overall impact can be quite negative on your business and online persona. However, by using hashtags carefully they can amplify your message and direct it at your intended audience. Such as #business, #webdesign and #bizitalk, these are all successful and if used in selected Tweets can really have a great impact in getting messages to a much wider audience. Hashtags are now being used in other social platforms such as Instagram and Twitter. So, it is important to know when you would benefit from a hash tag and when they can in fact loose you followers.  At Numagoo we can monitor your twitter account so that you do no have to worry about when hashtags are appropriate, or not.