The Numagoo Team

Our expert team shares decades of specialist experience and has delivered successful digital solutions for businesses large and small, from well-known global brands to ambitious SMEs.

Phil Dunster

Managing Director/Founder

Phil is an expert at recognising commercial potential. He combined his commercial talents with some digital experts to help his forward-thinking business, Numagoo to seize online opportunities when they appeared.

In 2013, after the 2012 Google Algorithm rollouts that caused carnage for so many online businesses, Phil founded Numagoo with one simple goal: to provide businesses with truly tailored, ethical, digital solutions targeted at their specific but deliver real ROI. Numagoo has continually evolved but Phil’s commitment to delivering the very best digital solutions to his clients remains unchanged.

Numagoo Digital Agency Laptop

Too many agencies take a cookie-cutter approach to digital that doesn’t really deliver value for money or help brands build an online future.

Numagoo does digital differently, and I’m very proud of that. We are flexible, agile and my management team have all worked in senior positions for SMEs, so they understand how digital fits into a business. Our clients are exceptional at what they do, but many of them don’t have digital knowledge inhouse. I created Numagoo to be a true digital partner that can support them in ways that most agencies would never realise they even need or could truly deliver.”

Numagoo mobile first digital strategy

I have a lot of conversations with business leaders who tell me they have realised they need to start ‘really investing in digital’. What they don’t realise is that they are twenty years late to the party and all the good seats are taken.

Acquiring and retaining new customers online is increasingly more complex and time consuming: the Google algorithm is designed to favour big brands; the discovery journey no longer starts exclusively on a search engine and ‘that thing’ you were doing three years ago is more likely to get you penalised than to get you any traffic. We help our clients to reinvent and redirect their efforts and their budgets in the ways that give them the highest chance of success, now and in the future. Yes, we build brilliant websites, but more than that, we design and deliver digital solutions that work for each individual client and their specific needs”.

Louise Williams

Head of Digital

There aren’t many digital specialists with a personal toolkit as diverse as Numagoo`s head of digital. Louise’s industry experience spans designing and managing digital strategy for FTSE 500 companies through to the transformation of a 120-year-old manufacturing SME into a multi-million-pound online business. Successful digital strategy isn’t just a case of having impressive arsenal of digital specialisms, it is about knowing how, where, and when to deploy them. Louise makes sure that our clients get the digital solution that is right for them and delivers the results they need.

Ben Jamieson

Head of Ecommerce & Technical

When it comes to ecommerce, Ben is the expert you want on your team. Building a technically sound ecommerce store is one thing but engineering that site to convert customers to sales is a challenge and detail overlooked by so many businesses.

Ben has a wealth of ecommerce experience over a wide range of industries and is a specialist in CRO and smart merchandising. Ben has a real eye for conversion-opportunities and an invaluable insight into customer experience.

Numagoo ecommerce strategy data driven

The game has changed a lot in recent years, and the bar has been repeatedly raised

User experience used to be a simple matter of removing obstacles, smoothing out checkouts and tailoring content around quick sales. But now, customers are viewing online purchasing as a norm, and no longer just a convenient alternative. Customers still want simple checkouts and fast load times, but they also want a slice of the experience and excitement they get from normal shopping. They want an experience, as well as convenience. We don’t just aim to convert a visitor to a sale, we aim to convert that customer to a sale and leave a smile on their face. “

Numagoo website development

The foundation of your website is the the same as the foundation of your house. You may not be able to see it, but if it fails, it can be catastrophic.

We only offer the most secure hosting with active management because modern websites need constant security and maintenance. Your website is one of your most powerful business assets. We make sure it is protected.

Florian Mastacan

Chief Technical Officer

Florian (Aka Kobe) is a master at optimising technical performance and is an expert server administrator. Florian’s team maintain hundreds of websites, optimising speed, updating software and managing Numagoo’s bank of dedicated servers and hosting solutions.

Numagoo Digital Agency Laptop

Phil Dunster

Managing Director/Founder

Phil is an expert at recognising commercial potential. He combined his commercial talents with some digital experts to help his forward-thinking business, Numagoo to seize online opportunities when they appeared.

In 2013, after the 2012 Google Algorithm rollouts that caused carnage for so many online businesses, Phil founded Numagoo with one simple goal: to provide businesses with truly tailored, ethical, digital solutions targeted at their specific but deliver real ROI. Numagoo has continually evolved but Phil’s commitment to delivering the very best digital solutions to his clients remains unchanged.

Too many agencies take a cookie-cutter approach to digital that doesn’t really deliver value for money or help brands build an online future.

Numagoo does digital differently, and I’m very proud of that. We are flexible, agile and my management team have all worked in senior positions for SMEs, so they understand how digital fits into a business. Our clients are exceptional at what they do, but many of them don’t have digital knowledge inhouse. I created Numagoo to be a true digital partner that can support them in ways that most agencies would never realise they even need or could truly deliver.”

Numagoo mobile first digital strategy

Louise Williams

Head of Digital

There aren’t many digital specialists with a personal toolkit as diverse as Numagoo`s head of digital. Louise’s industry experience spans designing and managing digital strategy for FTSE 500 companies through to the transformation of a 120-year-old manufacturing SME into a multi-million-pound online business. Successful digital strategy isn’t just a case of having impressive arsenal of digital specialisms, it is about knowing how, where, and when to deploy them. Louise makes sure that our clients get the digital solution that is right for them and delivers the results they need.

I have a lot of conversations with business leaders who tell me they have realised they need to start ‘really investing in digital’. What they don’t realise is that they are twenty years late to the party and all the good seats are taken.

Acquiring and retaining new customers online is increasingly more complex and time consuming: the Google algorithm is designed to favour big brands; the discovery journey no longer starts exclusively on a search engine and ‘that thing’ you were doing three years ago is more likely to get you penalised than to get you any traffic. We help our clients to reinvent and redirect their efforts and their budgets in the ways that give them the highest chance of success, now and in the future. Yes, we build brilliant websites, but more than that, we design and deliver digital solutions that work for each individual client and their specific needs”.

Numagoo ecommerce strategy data driven

Ben Jamieson

Head of Ecommerce & Technical

When it comes to ecommerce, Ben is the expert you want on your team. Building a technically sound ecommerce store is one thing but engineering that site to convert customers to sales is a challenge and detail overlooked by so many businesses.

Ben has a wealth of ecommerce experience over a wide range of industries and is a specialist in CRO and smart merchandising. Ben has a real eye for conversion-opportunities and an invaluable insight into customer experience.

The game has changed a lot in recent years, and the bar has been repeatedly raised

User experience used to be a simple matter of removing obstacles, smoothing out checkouts and tailoring content around quick sales. But now, customers are viewing online purchasing as a norm, and no longer just a convenient alternative. Customers still want simple checkouts and fast load times, but they also want a slice of the experience and excitement they get from normal shopping. They want an experience, as well as convenience. We don’t just aim to convert a visitor to a sale, we aim to convert that customer to a sale and leave a smile on their face. “

Numagoo website development

Florian Mastacan

Chief Technical Officer

Florian (Aka Kobe) is a master at optimising technical performance and is an expert server administrator. Florian’s team maintain hundreds of websites, optimising speed, updating software and managing Numagoo’s bank of dedicated servers and hosting solutions.

The foundation of your website is the the same as the foundation of your house. You may not be able to see it, but if it fails, it can be catastrophic.

We only offer the most secure hosting with active management because modern websites need constant security and maintenance. Your website is one of your most powerful business assets. We make sure it is protected.

Lisa Zheng

Project Manager

Lisa is a specialist in digital engineering design and an outstanding project manager. With nearly 20 years of industry experience and an unerring eye for detail, she manages technical support for our team of software engineers and maintains backstage data for clients across a wide array of bespoke software solutions.

Dr Ma Ding

Cybersecurity Specialist

Ma is a highly skilled programmer, software developer and expert in the field of information security. A specialist in network/cyberspace security and digital forensics she ensures that all Numagoo`s ecommerce projects meet the highest security standards. And in a world where many firms have been forced to pivot the way they operate, with staff working remotely, organisations have been put at risk.

Ma can help clients update and improve their cyber resilience strategy ensuring threats are identified and risk minimalised.

Rowan Stone FCIM

Brand Marketing Strategist

Over the last 20 years Rowan has earned an excellent reputation for delivering brand marketing strategy and integrated marketing communications solutions. These have been specifically designed to create greater consumer awareness and enhanced brand profile. He has worked for some of the UK`s most recognisable blue-chip brands alongside helping to build some new to market high growth brands from scratch.

Specialising in customer acquisition and retention campaigns, strategies are developed to generate new opportunities, identify, and acquire new clients and generate increase spend in retained ones.

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Numagoo. Digital Done Right

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