Building a clear and compelling brand proposition starts with a strong understanding of your target market. What do they care about? What turns them off? What are their values, their attitudes and their biases?
Our brand workshops dig deep into your history and look far into your future. We help our clients navigate the ‘brand blindness’ that is often a natural side effect of being passionate about your business by challenging assumptions and researching market position. We help clients align values and personality with business objectives and goals.