Many engineers from their student days onwards read or write blog posts. For students they are an infinite source of information, for engineers a resource for problem solving or finding the latest news and for customers all of the above. As specialists in the design and development of engineering websites, Numagoo always includes a blog on every site we build and here are some of the benefits of having one:
New Products or Services – if you have developed a new product or introduced a new service, you can begin marketing it straight away by publishing a blog post about it.
Event sponsorship – whether you are sponsoring a Formula racing team or a charity, a blog post can let everyone know where the event is, why you are sponsoring it and if for charity, how much money you managed to raise for the good cause.
New staff – perhaps you have employed a new director or integral member of staff, the blog is a great place to introduce them.
Advice – you can offer your existing and potential customers instructions as to how to use or install your products, extol the benefits of buying your products and give advice on commonly experienced problems related to your industry. You can interact with customers by allowing them to post comments or questions on your blog.
Press releases – if you have patented a new product or you are attending a trade show you can include all the details in a blog post.
Search Engine Results
The above are just a few ways that blog posts can be used to inform and advise but there is a vitally important reason that engineering websites and all other types of website should have a blog that is regularly updated.
Most businesses would love to be on the first page of Google and one of the most cost effective ways of achieving high rank is by publishing regular blog posts.
You may have noticed, when you search for anything on Google the first results have a yellow button to the left with the text ‘Ad’ highlighted. This is because a business has paid Google for advertising space. Depending on the industry there will be 1 – 5 advertisement at the top of the page. Underneath the paid advertising are what is known as ‘organic’ search results. The rank of these has been achieved by search engine optimisation.
Google ranks websites in search results based on a number of things but one of the most important is fresh content. Google likes to see change in the content of websites that is informative and new. Quite obviously you are not going to change the content of your main web pages every day or every week but you can give Google what it wants by posting frequent blogs. A new blog post is fresh content and by adding keywords to it, you will find the post will rise in rank as a page of your website. Adding links to your main pages in the blog post also helps those pages to gain a higher rank.
Sharing Blog Posts on Engineering Websites
If you share your blog posts on Social Media platforms not only will more people see them but this will also help your rank in Google and other major search engines.
Whilst many companies publish blog posts purely to serve search engines, it is important that when a human finds them, they are informative and engaging. If they are people may want to subscribe to your blog so that the moment a new post is added, they receive it by email. A blog is a powerful marketing tool and if you search for you most successful engineering websites, you will invariably find they blog. You should too!