At first glance, it may seem like blogs on engineering company websites is rather unnecessary. After all, the core components of the website are what counts. A consistently-updated blog is largely unnecessary… isn’t it?
As specialists in website design for engineering companies, we have come to understand just how much a blog can enhance a website. As a result, we at Numagoo have chosen to include a blog every time we undertake an engineering company website design project.
Many of our clients are curious as to why we do this, so we thought we’d set it out in an article. Below, we’ll detail exactly why we include blogs on our websites and their potential benefits. By the end of this post, we’re sure you’ll be able to follow our logic and see that a blog is an essential component in engineering website design.
Why do we include blogs with all of our website designs?
The ability to announce new products and services
When an engineering company has a new product or service to announce, the launch process can be rather tiresome. You have to wait for press releases to be distributed, and for marketing and advertising campaigns to begin to show results.
With a blog, however, there’s no such delay. The company can instantly publish the details about their new product or service and begin direct marketing to interested customers. If they want to ensure that every launch is able to hit the ground running, then being able to write and promote it on their blog is an incredibly useful tool.
Announcements of event sponsorship
If your company have decided to sponsor an event or team, you are going to want the world to know. Sponsorships are a great opportunity for enhanced publicity, but they have to become public knowledge first. One of the simplest ways to achieve immediate awareness is for your company to announce its latest sponsorship on your blog. This draws search traffic and helps to deliver the publicity returns you were hoping for.
Announce charitable work
Modern consumers expect all businesses to have a social conscience and to be involved in their local community and charities. A blog is an excellent place for your company to talk about its charitable work, and potentially even drive awareness of important issues.
Customers like to feel that they know a business; that they have built a relationship with them. As a result, you should try to keep their customer base up to date with new members of staff. A blog post is a great way to announce a new hire and introduce them to the existing customers.
If your company has vacancies, you may be able to skip the often-laborious recruitment process and just hire directly thanks to your blog. The blog can be used as a noticeboard to announce new openings, which can then encourage prospective candidates to apply directly. No need for a recruitment agency or having to post to online job sites. You can just use the blog and draw the right candidates to them directly.
Companies can continue to build their relationship with their existing and potential customers by using their blog to provide advice. You can provide information regarding the use of your products, and give advice about common issues in your industry.
Social media marketing
Social media marketing has, like Search Engine Optimisation, become a vital promotional tool for any business. Blog posts make for excellent fodder to share on social media. This means that not only do the posts work for you in and of themselves, but they also help to enhance a key marketing strategy.
Blogs are a great way of showing that your company is active and engaged with innovation. If you patent a new product, attend a trade show, or even just upgrade your office, you can use your blog as a hub for press releases.
Helping the community
For engineering students, blogs written by experienced professionals are incredibly beneficial. It is worth including a blog on an engineering website for this reason alone; to try and ensure the next generation of engineering students are well equipped for their future.
Enjoyment for engineers
We have found that engineers tend to enjoy writing blog posts. Including a blog gives them an outlet to discuss a subject they are passionate about. This means that company employees can both enjoy themselves and enhance their business at the same time!
How can a blog help your Search Engine results?
Of course, the above is just the tip of the iceberg. Some of the benefits of blogs for engineering websites need to be dealt with in more detail. Perhaps the most pertinent of these benefits is how a blog can help to improve your company website’s Search Engine Optimisation (SEO).
SEO is vital for the success of any modern business. Where you appear in the Google results page can be the difference between a successful business and a struggling one. If you wish to draw engineering customers to your site, then mastering your SEO is an integral contributor to your business’ success.
It’s likely the above is news to you. Most savvy business owners nowadays have at least some idea of the importance of SEO. A blog can help you achieve this.
If you have ever dabbled in the world of SEO, you will know that Google likes content to be:
- Unique. Google likes unique and original content, so this is an absolute must for any site.
- Informative. Google is extremely focused on the user experience
Both of the above can be achieved through a standard website. However, there is a third contributor to good SEO that can’t be achieved through a standard website…
- Google wants to display fresh content to searchers so that users are able to enjoy access to the best, most reliable, and most up-to-date information.
Without a blog, it is incredibly difficult to generate fresh content. You can’t go through and edit the major pages of your site constantly. A blog, however, is consistently fresh and new. It is, by its very nature, always delivering the kind of content that Google wants to prioritise. You can even submit your site’s blog to Google News to drive even more traffic to your site.
We believe the above explains why we include blogs when designing websites for engineering companies. If you have any further questions about our use of blogs or wish to order your own site and accompany blog today, then we encourage you to reach out and get in touch— we look forward to hearing from you.