A website is much more than just a marketing tool, it can help you run your business more efficiently, and help you save money. Businesses have to think of websites as a single dashboard to manage all areas of your business. Here is a list of simple and effective management tools to improve your business processes:
E-mail marketing tool- Simple e-mail marketing tool that is integrated with your customer contacts will enable you to communicate with your customers promptly and very cost-effectively. This will eliminate printing and postage expenses as well as the time and hassle of sending letters by post.
Bespoke contact forms- This allows you to go one step further than traditional online forms and prompt customers to ask questions. The contact tab is an easy way to communicate with customers and can generate more sales and interests.
Booking- Bookings can be managed through your website’s dashboard. A booking system would alert you when your customers have booked your services. It’s far more cost-effective than having to hire administrative help to handle bookings and it’s more secure than using paper appointments book.
Videos- How to or event videos on your website gives customers self-service answers and an insight into your company. It is also using another mode of media to promote your company on the internet.
Portfolio- Websites are a great place to show off your business. You can showcase your skills and experience through past work. This eliminates the need to print expensive brochures. You can include a blog to discuss what is happening at your company and keep engaging with your customers. A web-based portfolio can also be kept up-to-date at no cost and easily shared with a wider target audience.