Numagoo Blog


What does your brands colour convey?

29th May 2013 Posted by numagoo

Keeping someone on your website after the first few seconds of them landing there is hard! They say don’t judge a book by it’s cover, but the truth is- we do!

If we’re not impressed by what we see when we land on a website we will be straight back off again in one simple click. Appearance is everything.

There are lots of psychological effects behind every colour and tone,  stimulating emotions and senses. A colour can make someone feel happy, sad, tranquil, excited, hungry, thirsty- so picking the right one to satisfy your target audience is vital.

What does each colour mean…?

 Black- Elegant, sophisticated, formal, strong, mysterious, powerful, intelligent.

White- Pure, clean, new, innocent, simple, truthful, peaceful.

Red- Powerful, dynamic, energetic, romantic, passionate, commanding, eye-catching.

Orange- Welcoming, active, exciting, inspiring, helpful, friendly, stimulating.

Yellow- Happy, creative, bright, lively, confident

Green- Reliable, safe, honest, patient, natural, adventurous, relaxed.

Blue- Peaceful, formal, trustworthy, reliable, firm, determined, educated, clean.

And what about pink like NUMAGOO…? Pink is the universal colour of Love and caring. Red represents passion and fire of love, while pink is the more romantic and charming side. Hot pink conveys energy, fun and excitement!

The colour has proved it, we are caring, passionate, charming and fun!