Multi-site web build, custom back office software suite and digital marketing management.
With a busy sales office and an operational team running three large holiday parks, our client needed a digital partner that could not only take care of their customer facing digital assets; they needed a digital transformation that would streamline their internal systems.
With no CRM in place to collect and nurture leads and an internal sales process that was paper based and cumbersome, our client needed an end-to-end solution that would grow their business by increasing traffic and conversions but also relieve pressure on sales and operations teams by collecting and categorising leads into a bespoke sales funnel.
In addition to this, our client needed a suite of internal systems that would allow them to create contracts and sales documents, streamline day-to-day operations across several holiday parks and track and protect their financial data.
Our strategic team delved deep into customer profiling, keyword research and competitor analysis to scope out a multi-site web build that would attract the right traffic and convert it into leads via a series of dedicated sales funnels and CTAs.
This was combined with a digital strategy that would enable our clients to rank on page 1 for their target terms, strengthen PPC conversion rates and funnel leads directly from Facebook and Instagram without relying on website visits.
Alongside this, our developers and technical team set to work designing a suite of systems including:
Our digital marketing team took control of SEO, PPC, CRO and social media activity and worked closely with our design and copywriting teams to deliver a full managed, integrated marketing solution that covers everything from physical signage and banners to website conversion sprints.
A brand new website, structured around keyword groups and targeting traffic at different points in the customer journey resulted in a 214% increase in organic traffic and consistent A/B testing and cyclical CRO sprints improved conversion rates by 322%.
Social media reach increased to over 10,000 active Facebook followers with Facebook chat-bot integration and custom Facebook lead forms turning social channels into a powerful lead-generation tool.
The entire business, from sales and finance to day-to-day operations, is now run online through a custom designed software suite, tailored to the specific needs of each team. Productivity across all teams has improved and inefficiencies created by human error have been reduced in every area of the business.
Ultimately, our solution delivered significant and sustained growth alongside an infrastructure that ensured the client was able to maximise the return from the increased traffic and conversions.
Global rebrand, website build and ongoing digital marketing
Special Piping Materials provides specialist piping products to a very niche set of industries. With a strong UK reputation, our client needed a rebrand that would grow their global presence and a website that would not only perform well in the SERPs for target keywords, but that would provide strong trust signals and demonstrate industry expertise and authority to support their predominantly offline routes to market.
In an increasingly price-led environment, our client needed to emphasise their USPs and increase business volume without compromising their margins.
It was important that the global brand would perform well internationally and that language variants could be accommodated.
We conducted extensive competitor research to identify points of differentiation and performed deep-dive analysis of keyword trends and search intent to understand what the target market was looking for and responding to.
Our team mapped out a website architecture that would address the important questions and searches that would reach new business as well as provide the trust signals required for supply chain professionals investigating contenders for tenders and contracts.
We created a brand that was visually very different from competitors, with a minimalist but powerful colour pallet and an emphasis on global reach.
Our SEO specialists Implemented international SEO best practise with geo-targeting and href-lang tagging to improve visibility in targeted global locations and used native speakers to create a Brazilian Portugese translation of the website.
In addition to a slick new website, we implemented a content marketing strategy that personalised the global offices and offered insights on current market trends. This content was situated on the website alongside information about testing processes and quality assurance to provide trust signals and demonstrate authority and expertise. It was also positioned on social channels. This ongoing content delivery is a key part of the ongoing digital marketing strategy.
The global rebrand was a huge success and was well received by both internal and external stakeholders across all global offices.
International SEO implementation led to top 3 ranking positions on all target keywords and a 42% increase in global traffic, with particularly strong performance in the USA where the brand saw a 127% uplift in organic traffic.
The ongoing content strategy has created a destination for industry news and expertise that reaches potential customers in the research stage of the sales funnel. It also provides the basis for a Linkedin strategy that has produced a 42% uplift in social media referrals and helped to position the brand as the leading industry expert.