With 2013 winding to a close, it is a good time to reflect on the year in social and look ahead to what might be the next big thing in 2014. We think Facebook, Twitter, Instagram and Pinterest will still be very influential, there is some new, unique and niche social networks that are set to impress. Here are four that we think could become very popular.
Impossible. Lily Cole’s new social network allows users to ask for and receives help for free. Requests differ from ‘I wish for someone to help show me how to start screen printing T-shirts at home’ to ‘I can help with motivation to exercise #health.’ A great new way for marketing businesses and getting a little helping hand.
Sportlobster. Live sporting events have always dominated social media, so it comes as no surprise that someone has created a social network devoted entirely to sport. It gives viewers the ability to follow scores live, predicts results, creates content and chats with other fans. You can follow your sport or team of choice and join a conversation within minutes of creating your account.
Medium. This is the brainchild of Twitter co-founder Evan Williams, Medium is a long-form blogging platform powered by an algorithm that helps identify the best posts on the site. It’s a great way to get your content and ideas on the web.
Nextdoor. This new social network has a very strong backing of Google and Amazon. It allows users within a defined community to make or request recommendations for everyday services, share neighbour news and events and sell or loan out items. A personal favourite in the Numagoo offices we like its sense of community and supporting local businesses and events.