Numagoo Blog

Social Media in small business marketing.

22nd January 2014 Posted by numagoo

Creating a social networking platform as a means of marketing a business is the smartest move you can make in today’s economy. Where to begin and what is the best strategy are usually the first and biggest obstacles when implementing a social media campaign. There is a lot of advice when dealing with virtual marketing, but here are Numagoo’s top tips.

  • Build a brand – The brand is the foundation for small business marketing. Establishing a recognizable brand image is critical to the growth of a company. The first step to building a brand is by using the same logo over each social platform, sales and marketing materials. The consistency of the logo helps to raise awareness.
  • Plan your strategy – As a small company, people are generally more intimate with their customer base. Knowing the specific target audience is crucial to the success of a marketing campaign. By this we mean carefully crafting your content and images to be relevant to your business and customer interest.  You want to aim to create content customers want to share and so improve flow of traffic.
  •  Measure Progress – You can only improve on social media if you monitor your performance. Programmes such as Google Analytic and Facebook Analytic produce detailed reports of visitors, from how many clicks on pages to un-likes.
  • Consistency – Unfortunately organically grown social media success does not happen overnight. You have to work at your strategy every day, making sure you are getting the most out of your chosen platforms. Social Media allows small businesses to communicate directly with customers, deal with complaints and advertise new products/services. If your social media platforms are on the ball and exciting, visitors would think the same about your business.

In many respects marketing has changed for the better. Smaller businesses now have the opportunity to control their marketing on a larger personal scale (the internet).   If you have found this post interesting but you don’t think you have the ability or time to complete a success social media campaign then, talk to us. We implement social media strategies for a range of businesses. For more info, contact us via the contact tab or call 0161 639 0225.