From the smallest start up business to the largest corporation, most are aware that the first impression customers get of an organisation is online. If you consider your own normal behaviour nowadays, when ordering a product or service, it’s almost certain that you will check out reviews on the internet before purchasing. Not only that, the growth of solely online businesses increases every day. For example in 2015, according to the Centre for Retail Research, over £45 billion retail sales were made online in the UK alone and £135 billion across Europe.
Does your website design look good and function perfectly?
Clearly if you want your business to get its full market share of these online sales, your website design needs to look the best it can be to stand out from the crowd. Not only that, it has to function perfectly as well. If your site doesn’t load quickly or there is an error in loading, a visitor will leave your site within three seconds, according to new research. And that’s a very small window for you to make your first impression. Now more than ever, it’s essential that a website has to be perfect both in appearance and function to hold the attention of today’s discerning online shopper.
Gone are the days when the DIY amateur website would suffice. Now professional website design is a prerequisite of creating significant online sales; but how do you choose from the millions of web designers in the UK?
Digital Marketing Agencies
More and more business owners are turning to Digital Marketing Agencies for their web design needs since they have teams of people qualified not only in web design but also branding, logo and graphic design, SEO skills and in depth social media knowledge; as well as PPC campaign professionals among many other skills. A Digital Marketing agency can provide everything that is needed to make your website a fully functioning, creative, sales generator which is what it needs to be if you are going to be successful online.
Start up business owners may be concerned that hiring a full team of people will be expensive and more than they can afford. But this is not necessarily the case. Some websites require more functionality than others and if you work out what your main goals are there are many ways a Digital Marketing agency can find to achieve them.
Mobile responsive websites
However, the most important consideration for 2016 is that your website is mobile responsive. In 2015, 40% of online purchases were made from mobile devices and this figure is set to increase in 2016. Whether you are building a new website or revamping an existing one, making it mobile friendly is now not an option but a necessity.
There is nothing more infuriating than accessing a website on a mobile phone or other mobile device only to find that you can’t see it properly on your screen. If your potential customer experiences this problem, they’ll move on to a competitor without batting an eyelid!