Oldham Sixth Form College

Oldham Sixth Form College is a multi-cultural and forward thinking campus. We were tasked to portray the ethos of the college and what they stand for, winning the opportunity out of seven other agencies we followed the OSFC strapline of “invent yourself” we think here at Numagoo that our new designs for the prospectus and website clearly show their drive for students to realise their own ambitions in life. (Website re-design currently in development.)

Approach

Due to a decline in demographics and increase in local competition, our client needed a strategy to counteract the growing and increasingly aggressive marketing campaigns of their competitors. The client needed print marketing materials that centred around their strapline of ‘invent yourself’ and reflected the college’s core message that students choosing OSFC would receive incomparable support, delivered in a fun and rewarding way, to help students achieve their ambitions and enhance their knowledge.

Results

The print material design delivered a fresh, contemporary brand image for the college and enabled the clear and effective delivery of course information to their target demographic, rebuilding their reputation as the ‘go to’ choice for further education in the area.The success of the print material campaign led to an expansion of the project to bring the rebranding to the online platform which will increase visibility as innovative design and expert technical SEO knowledge blend to ensure strong keyword ranking and higher traffic volumes convert seamlessly into course enquiries and registrations.