As a long established Manchester Design Agency we have been fascinated to watch what can only be described as a digital revolution over recent years. Who would have imagined 20 years ago that shopping, communicating, dating, watching TV and even negotiating business would all be possible via the internet?
In just 20 years digital marketing has transformed our lives massively but brands were not so quick to embrace it. For many years they continued using traditional methods of marketing, buying hugely expensive advertising space and publishing frequent press releases without understanding why they weren’t getting as much “bang for their buck”.
Content and conversation
The traditional methods of marketing that were so successful in the past are not as powerful. Advertisements placed in newspapers are great assuming people buy and read newspapers. As can be seen from the recent decision The Independent made to stop printing and go digital, fewer people are now buying a hard copy. Many magazines have already made the transition and we are certain more will follow in the near future.
Hard selling has been consigned to history and the word “free” has lost its meaning as customers prefer to communicate, look at reviews and make their decisions to buy online. Google is still the most popular search engine and one that recognised the importance of informative content. Google ranks websites on many factors but one of the most crucial components is fresh content. For example, if you look at two businesses selling exactly the same product or service online, the one that has the best content will be more successful.
Good content that interests your customers will encourage conversation and that might take the form of an engaging blog and a well-written post on popular social media platforms such as Twitter or Facebook. Conversing with your customers in a friendly way will achieve far more than straightforward advertising.
Become part of the digital revolution
Numagoo is a leading Manchester Design Agency providing digital marketing services for Businesses all over the World. If you think it is time to review your marketing strategy and want to save money on your budget, we can help your business become part of today’s digital revolution. Call us on 0161 639 0225 to find out what we can do for you.