As a long established Web Design and Digital Marketing Agency, we have been fascinated to watch what can only be described as a digital revolution over recent years. Who would have imagined 20 years ago that shopping, communicating, dating, watching TV and even negotiating business would all be possible via the internet? Here is why your Business needs Digital Marketing.
In just 20 years digital marketing has transformed our lives massively but brands were not so quick to embrace it. For many years they continued using traditional methods of marketing, buying hugely expensive advertising space and publishing frequent press releases without understanding why they weren’t getting as much “bang for their buck”. Content and Conversations
The traditional methods of marketing that were so successful in the past are not as powerful. Advertisements placed in newspapers are great assuming people buy and read newspapers. As can be seen from the recent decision The Independent made to stop printing and go digital, fewer people are now buying a hard copy. Many magazines have already made the transition and more will follow in the near future.
Hard selling has been consigned to history and the word “free” has lost its meaning as customers prefer to communicate, look at reviews and make their decisions to buy online. Google is still the most popular search engine and one that recognised the importance of informative content. Google ranks websites on many factors but one of the most crucial components is fresh content. For example, if you look at two businesses selling exactly the same product or service online, the one that has the best content will be more successful.
Good content that interests your customers will encourage conversation and that might take the form of an engaging blog and a well-written post on popular social media platforms such as Twitter or Facebook. Conversing with your customers in a friendly way will achieve far more than straightforward advertising.
Good Design is Good Business
At Numagoo we believe a smart slick design is the key to the success of a business. The design of a business is the core of its identity. A good concise design makes the company appear professional to a potential customer. If you think of all the most famous brands and how you as a customer identify them by their logos. Business design is are a central theme to any branding and advertising scheme.
As a company, you cannot ignore the connection between design and business. A good design allows you to entice customers. We work alongside our customer to create a vibrant design that reflects the ethos of the company. The design for a makeup range would be different to that of a coffee brand. We only create unique designs for our customers. Having a clear consistent brand design across all levels of advertising from work cards, websites to Facebook puts your business a head above the rest.
Contact us if you would like to improve the design of your business brand.
Social Media as a Business Tool
Social media culture and social networking platforms are having a major impact on businesses communication, practices and processes. They now account for nearly a quarter of the total time spent on the internet. Social media has grown rapidly over the past five years. One example to show this, today nearly 4 in 5 active internet users visit social networks and blogs and close to 40% of social media users access social media content from their mobile phone. When social media is used skilfully by a business it builds an online presence and a community around your brand. It enables you to advertise to potential new customers and give them things to read and get involved in (competitions and debates).What you post on social media is focused on your products and your companies cultures.
This boom in social media is the prime time to engage with your customers and promote your business. Buyers are absorbing information at a rate faster than ever before. As a business, you need to be aware of this. The winner in all this will be the business who embraces the new models of communication and build a strong healthy productive social communities.
If you would like to hear more about social media as a business tool contact us via the contact page, or even better, via one of our Social Media channels.
Consistency is an important aspect of any successful business, this includes online consistency. Online business branding starts with the company’s website and continues to other social media, blogs and e-mail marketing. The website should be consistent with the businesses message and target market, this can mean the colour scheme, font and graphics. Additional content and blogs should all link back to the business, this helps build the original brand. With Social media, it is important that there is consistency with posts. There is no point to be inundated with posts one month and then have a stale account the following month. It is much better to organise and schedule your posts with a healthy amount of quality content. This shows potential customers you take care of your social media platforms and are easy to contact. Further to this you need to decide on a brand icon to represent you throughout the internet. You want viewers to be able to connect different online pages with one brand. It also helps your brand to appear professional and streamlined. It goes without saying that all contact information and business details should be the same on all platforms. Online marketing should be consistent in its presentation and message, whether thats on the site, social media or blog. All these factors together create a strong memorable business.
Unsure if as a business you have the time or knowledge to commit to online consistency, Numagoo is here to help. Contact us for a chat if you want to know more about how to implement a successful Digital Marketing strategy.